Salesforce thinks it can fight spam with blockchain


You probably receive email marketing that was deployed on a Salesforce system multiple times a week, without even knowing it. Well, the cloud-based customer relationship management firm is now intent on using blockchain to curb the number of spam emails finding their way to inboxes. The US Patent and Trademark office published a document yesterday that outlines Salesforce’s concept of using blockchain to ensure the authenticity of emails sent to customers. Presumably, this system will only work for clients that currently use one of Salesforce’s customer relationship management products. However, this is not clarified in the patent. The system appears…

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