Analysis of the top 2,000 websites visited by EU and US residents shows ad trackers per page dropped 4% for EU users after GDPR and rose by 8%+ for US users (Natasha Lomas/TechCrunch)

Natasha Lomas / TechCrunch:
Analysis of the top 2,000 websites visited by EU and US residents shows ad trackers per page dropped 4% for EU users after GDPR and rose by 8%+ for US users  —  An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced …