Esports companies like Blizzard are growing by replicating traditional sports leagues like NBA that are structured around local franchises and fanfare (Jason M. Bailey/New York Times)

Jason M. Bailey / New York Times:
Esports companies like Blizzard are growing by replicating traditional sports leagues like NBA that are structured around local franchises and fanfare  —  Jay Goldthwaite had never felt passion for a Boston sports team, no matter how often his neighbors’ cheers pierced the walls …