Dear Fitbit: How to stop me, a loyal user, switching to a new Apple Watch


Dear Fitbit on my wrist,

Ugh. Help. We have to talk about our relationship. (Which, my profile page helpfully reminds me, began on March 13, 2013. I love your personal touches!)

So it’s that time of year: launch day for a brand new Apple Watch. Remember how I scoffed at those segments of keynote in years past? Remember when I assured you that this shiny upstart would never replace you, that your focused fitness functionality was all I ever really needed, that I loved going to sleep with you, that I’d never be seen dead with a wrist-based device that needed to be charged every day?

Yeah, about that.  Read more…

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