Marvel Stadium. It’s a thing.

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It’s not just people naming their kids after Marvel characters. Australia’s about to have an entire sports venue named for the brand.

Currently named Etihad Stadium, the Docklands venue located in Melbourne, Victoria, will be rebranded and renamed as Marvel Stadium starting on Sept. 1.

It’s a new eight-year partnership between Disney and Melbourne Stadiums Limited, and will see a Marvel retail store built within the venue, as well as “other activations” involving Marvel characters.

Sure, it’s pretty much just a renaming at this point, not a Grandmasters Arena-themed overhaul a la Thor: Ragnarok, but seeing as Chris Hemsworth is a major fan of the home team, the Australian Football League’s Western Bulldogs, we’re keeping everything crossed for some fun stunts. Read more…

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